In this blog, I will talk about SEO that stands for Search Engine Optimization. Search Engine Optimization is one of the most important factors when it comes to ranking your website on the search engine. Most beginners in digital marketing or bloggers are dreaming to see their blog post rank number one on Google or any search engine, but the question is how to make that happen.
When I first started as a blogger, that was my biggest problem, to understand how all those are working, how to write a blog that can rank and make a lot of money. That might be your biggest challenge right now as a beginner, but let me tell you if you want to know about you must keep digging because that’s where the money at. The process is long, that’s why this is not for quitters, and also it is not for anyone whose trying to make money quit on the internet. I know you’re not a quitter if you are reading my blog, but you have to go all-in and discipline yourself. The last thing is to set yourself to success.
What is SEO?
SEO stands for “search engine optimization.” It’s the practice of increasing both the quality and quantity of website traffic, as well as exposure to your brand, through non-paid or (“organic”) search engine results.
Search Engine Optimization is more about people than it is about search engines themselves. It’s about understanding what people are searching for online, the answers they are seeking, the words they’re using, and the type of content they wish to consume. Knowing the answers to these questions will allow you to connect to the right people who are searching online for the solutions you offer.
If knowing your audience’s intention or what is exactly the purpose of their searches is one side of the SEO coin, delivering content that can satisfy their desire in a way search engine crawlers can find and understand is the other. Expect to learn how to understand your audience’s intention and how to deliver content that solves their problems.
Search engine basics
To really understand SEO, you have to understand search engines first and understand what is it used for and who uses them.
So what is the basic understanding of search engines? Search engines are answer machines. They search billions of pieces of content and evaluate thousands of factors to determine which content is most likely to answer your query.
Search engines do all of this by discovering and cataloging all available content on the Internet (web pages, PDFs, images, videos, etc.) via a process known as “crawling and indexing,” and then ordering it by how well it matches the query in a process we refer to as “ranking.” We’ll cover crawling, indexing, and ranking in more detail in the next chapter.
Which search results are “organic Search”
Organic search results are the ones that are earned through effective SEO, not paid for (i.e. not advertising). These used to be easy to spot – the ads were clearly labeled as such and the remaining results typically took the form of “10 blue links” listed below them. But with the way search has changed, how can we spot organic results today?
Today, search engine results pages often referred to as SERPs(Stands for “search engine results page” the page you see after conducting a search.) are filled with both more advertising and more dynamic organic results formats (called “SERP features”) than we’ve ever seen before. Some examples of SERP features are featured snippets (or answer boxes), People Also Ask boxes, image carousels, etc. New SERP features continue to emerge, driven largely by what people are seeking.
For example, if you search for “Palm Beach weather,” you’ll see a weather forecast for the city of Palm Beach directly in the SERP instead of a link to a site that might have that forecast. And, if you search for “Restaurant Palm Beach,” you’ll see a “local pack” result made up of Palm Beach restaurant places. Convenient, right?
It’s important to remember that search engines make money from advertising. Their goal is to better solve searcher’s queries (within SERPs), to keep searchers coming back, and to keep them on the SERPs longer.
Some SERP features on Google are organic and can be influenced by SEO. These include featured snippets (a promoted organic result that displays an answer inside a box) and related questions (a.k.a. “People Also Ask” boxes).
It’s worth noting that there are many other search features that, even though they aren’t paid to advertise, can’t typically be influenced by SEO. These features often have data acquired from proprietary data sources, such as Wikipedia, WebMD, and IMDb.
Why Search Engine Optimization is important
While paid advertising, social media, and other online platforms can generate traffic to websites, the majority of online traffic is driven by search engines.
Organic search results cover more digital real estate, appear more credible to savvy searchers, and receive way more clicks than paid advertisements. For example, of all US searches, only ~2.5% of people click on paid advertisements.
In a nutshell: SEO has ~25X more traffic opportunities than PPC on both mobile and desktop.
SEO is also one of the only online marketing channels that, when set up correctly, can continue to pay dividends over time. If you provide a solid piece of content that deserves to rank for the right keywords, your traffic can snowball over time, whereas advertising needs continuous funding to send traffic to your site.
Search engines are getting smarter, but they still need our help.
Search Engine Optimization for beginners
Plugins that you need to start.
If you are a beginner and have a WordPress blog, there are a few SEO plugins that are necessary, and those can help you understand the basics of writing content and ameliorate your SEO skills. You never want to use more than one WordPress SEO plugin on your website. We will mention All in one SEO, Yoast SEO, SEOPress, and Rank Math. You need Only one to avoid plugin conflict.
Optimizing your site will help deliver better information to search engines so that your content can be properly indexed and displayed within search results.
Other search engine
We all can agree that Google is the best and the most dominant search engine for internet users in most parts of the world. Studies show that Google has an 88% share of the market for desktop and mobile in the U.S, and there is no sign of this will changing.
However, it is estimated that 64,000 searches are being made every second, 5 billion searches every day, and approximately 2 trillion global searches per year. Those are crazy numbers and impressive stats, but this does not come without a cost.
Internet users are becoming savvier about how google tracks and uses your data to share with advertisers, meaning that some are opting to use more private alternative search engines. when we are thinking about search engine equivalent to Google, we are all quick to think about bing and yahoo, but in reality, there is more search engines and platforms out there, such as Youtube and GIPHY, that return a specific type of result.
It is not a surprise that Google is where most SEOs focus their efforts, but you could be missing out on other opportunities to drive traffic by ignoring the alternative. That’s why I create a small list of alternative search engines that are out there for you to use:
That is just a few of them and there is many more search engine that someone can focus on when it comes to optimization.
Optimizing your website for alternative search engine
To rank on these alternative search engines what should you be doing differently? To be honest with you, you have to take time to understand how each search engine works and what makes them different from Google. Learn their algorithm.