Most of the time Marketers fail or are discouraged because the biggest problem they face when it comes to succeeding in their business is driving traffic. Driving traffic for your business requires a lot of work, most individuals don’t want to do the work, because it is a lot of work when it comes again to driving traffic to your offers, to your blog, or to your funnel.
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What is traffic?
Well in many cases people talk about traffic like if you travel your city around 4 pm in the afternoon, you will find it harder to drive because a lot of people leave their job trying to get home. All the major roads are busy with many cars driving in all directions, and many accidents too, right? I guess everyone uses to that kind of stuff, it doesn’t matter where you are from or where you live it is the same everywhere.
It is the same for businesses, it doesn’t matter if it’s a brick and mortar business, Online business traffic is the same as a busy city based on its population. Consider Walmart or any other business in your city, the amount of people shopping at that place is the amount of traffic they have. When it comes to business online it is similar, the volume of people visiting your website or your funnel is the volume of traffic that you have.
Traffic sources for affiliate marketing
There are 2 types of traffic sources for affiliate marketing, Organic traffic and Paid traffic. In other to scale and grow your business you will need to rely on both. Remember traffic is the lifeblood of any business.
This is the best skill set someone might have if you are trying to make money, more traffic means more money. With more visitors, you can get more people will see your offer and possibly more sales.
1. Organic Traffic or free traffic sources for affiliate marketing
Organic traffic also called free traffic, is the kind of traffic that you don’t pay money for them, you can get them naturally by referral or you can get them by exposure, creating content to put on the internet.
When taking that route, you have to build an audience, find out what they are searching for on the internet, and create content based on that. You have to be a fighter, a soldier, and consistent with your content. Build trust and make your follower believe in you, give them something valuable great quality pieces of information, help them solve their problem, etc.
How do to get organic traffic? If you go on YouTube or Facebook there are a lot of people creating a lot of content, doing a lot of training, tutorials, podcast, etc.
Those people do not just go on YouTube and make videos for fun, but they are doing that to get exposure, to get traffic to their website, or to sell their product using those sources of traffic that they don’t have to pay for.
No one on the internet builds their business on one type of traffic, all of the marketers out there use both, and some use more organic traffic. Organic traffic can give you enough money to use for paid traffic.
2. Paid traffic source
Paid traffic is more popular in online businesses now a day, but Big businesses are using it and paid a lot of money per click.
Most people like it better because you don’t have to expose yourself too much and you just let some software and some other company do the job for you. Paid traffic is the lifeblood for some businesses, some individuals spend millions of dollars in traffic a month to drive traffic to their business or funnel.
Those big companies out there like coca-cola, McDonald’s, Microsoft, Publix, etc. Most businesses that have exploded in size have done so with the help of advertising, and that is all paid traffic, the placement of ads around the web that people click and which then drives them to your site
Paid traffic Tips
- Always drive traffic to a capture page. If you want to drive traffic for your business first you need to have a way to capture emails or have a subscription page. Have you heard before that money is on the list? Yes, always build a list.
- After that, you need to have an email list. The email list will allow you to keep your prospect, engaged with your content or your offer.
- Use keywords so you don’t get random leads, You need people that show interest in the Niche that you are promoting. Learn more about keywords here.
- Always track your conversion.
Traffic rules or the importance of traffic
Traffic has its own rules and regulations that all search engines or platforms put in place to prevent fraud, and many times there’s an incident on a road someone always hearts. to prevent that Google, Bing, and paid traffic media set their rules.
Each platform has its own rules keep in mind not all platforms are the same, what is allowed on google may not be allowed on bing.
It is very important to know their rules before starting driving traffic to your business, to prevent you from losing money, and get more conversions.
Getting traffic is an investment whether you are going after organic traffic or paid traffic. If you lose money on driving traffic for your business that means you are doing something wrong.
Rules of traffic, the best way to get quality traffic is to use keywords that people are already searching on the internet. Be aware of the competition and keyword difficulty. You might need help from a tool that will allow you to determine the volume, competition, and difficulty of a keyword.
I have people say use low-value keywords that way you can get more traffic, but from my experience, there are a lot of high volumes out there with low competition and low KD.
Traffic is the most valuable asset and the most difficult to get. Traffic is money but you need to learn how to convert them also. Before investing a ton of money on paid traffic, learn first how to turn your traffic into money, which means learning to convert your traffic.
A year ago I was struggling, I was frustrated I had a lot of people on my email list that I was paying almost $300 for them and can’t convert.
Imagine having more than 10,000 subscribers and cain’t making even $300/month, that’s terrible, or each email is worth $1/month in business.
Disclaimer: Business is risky and not guaranteed, making money online, affiliate marketing is a business. You will get business if treated as a business, job income if it is treated as a job, and nothing or even worst lost money for those looking to make money free on the internet.
Links in this blog are mostly affiliate links be aware.