Different methods of communication have developed and changed the day by day life. Social media has become the method of statement in the 21st century, enabling us to express our beliefs, ideas, and manner in an absolutely new way. This way of the message has also had a huge impact on corporations, where they have realized that without a correct plan and social media strategy they have no chance to stand out in the rapidly changing digital freedom. To guarantee a successful attendance on social media the companies need to take different marketing theories into consideration so that they can boost their brand in a different aspect. If this can be collective with original ways of consumer interaction the companies have a good chance to take the lead in social media marketing. The meteoric growth of community websites, such as Twitter, Facebook, and Linkedln, has ushered the world into a new era of social media
What’s is marketing?
Marketing is a well-developed methodological science and is constantly changing its rules according to the needs and developments taking place in and around it. The role of marketing in the development of business is intact but the way it was executed is radically changing due to contributions made by satellite communication and extensively developed scientific devices. Social Media is best defined in the context of the previous industrial media paradigm. Traditional media such as television, newspapers, radio, and magazines are in one direction static show technologies. New web technology has made it simple for anyone to create and most highly, issue their own content. A blog position, tweet, or youtube video can be twisted and viewed by millions almost for free. Social media comes in many forms and the eight most popular are Blogs, Microblogs, Social Networks, Media-Sharing Sites, Social Bookmarking and selection Sites, analysis Sites.
Social media marketing
The use of social media platforms and websites to promote a product or service. Although the terms e-marketing and digital marketing are still dominant in academia, social media marketing is becoming more popular for both practitioners and researchers. Most social media platforms have built-in data analytics tools, enabling companies to track the progress, success, and engagement of ad campaigns. Companies address a range of stakeholders through social media marketing, including current and potential customers, current and potential employees, journalists, bloggers, and the general public. On a strategic level, social media marketing includes the management of a marketing campaign, governance, setting the scope (e.g. more active or passive use), and the establishment of a firm’s desired social media “culture” and “tone.” Source Wikipedia.
Companies make use of social media platforms such as Facebook, Twitter, youtube to reach audiences, social media are more effective than traditional media like Tv/Radio and print advertisements. The price of advertising is less expensive than traditional Media. Companies may also hire personal to specially handle this social media interaction who usually report under online community manager. That can increase consumer trust
social media marketing agencies
Agencies manage other companies or individual social media account. Social media marketing agencies are in high demand right now especially, where a lot of companies offer online services and a lot of them are switched their business online due to high expenses. To have a strong social media presence, having a social media agency is necessary